La Loma Parkway Retrofit Featured in PWP Conduit

La Loma Parkway Retrofit Featured in PWP Conduit

Our parkway retrofit and project of our summer intern Agathe Fontaine, was recently featured in the Pasadena Water & Power's Conduit newsletter. 

"It makes perfect sense that one of the very first customers for PWP’s new water-saving Parkway Retrofit Rebate Program would be one of Pasadena’s most progressive landscape design companies.

The Green City Award-winning firm, La Loma Development Co., recently enlisted Agathe Fontaine, a summer intern from the French National Institute of Horticulture, to transform their weedy patch of parkway into an inviting rest stop for pedestrians.

“We’ve been getting a lot of good feedback from neighbors,” said La Loma landscape designer Eiko Hamada-Ano. “They’ve been honking and giving us the thumbs up, or stopping to talk. They’re very excited about it.” 

Since the firm was founded in 2007, La Loma has earned plenty of cheers as they’ve helped homeowners, schools, parks and museums transform their landscapes into models of sustainability. The team emphasizes a natural approach, promoting native landscaping and water-wise irrigation, choosing plants that attract wildlife, incorporating recycled items and using hand tools over gas-powered equipment.

Last year, the growing firm moved into the historic Paul’s Auto facility at 1355 Lincoln Ave.  Husband-and-wife team Marco Barrantes and Michelle Matthews transformed the 30,000-square-foot property into a demonstration site and community gathering spot dubbed “The Shed,” offering classes and events.

Working with Account Manager Anne Vilagut, this summer Fontaine oversaw the removal of 690 square feet of turf and replaced it with a mix of native grasses and drought tolerant, aromatic and butterfly-friendly plants. Drip irrigation saves water, while mulch minimizes evaporation and helps the plants establish deep roots, Hamado-Ano explained.

As a finishing touch, Fontaine arranged for the City’s Forestry Division to drop off wood from a recent diseased-tree removal, free of charge. In-house artisans recycled the trunk into sidewalk seating. The project qualified for PWP’s maximum rebate of $2,500.

As word-of-mouth about their handiwork and growing concerns for the city’s water supply have spread, La Loma’s phones are now ringing off the hook. “We’re doing everything we can to help customers cut their water use,” Vilagut said. “It’s great to have La Loma on our team.”

Learn more at"